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Groys's thoughts on how to create a work of art or theoretical thought so that it gains cultural value.

How to create a work of art in the postmodern era that will have cultural value? Art critic and philosopher Boris Groys answers this question in his revolutionary work "On the New". Using Duchamp's readymade as an example, the author explores the "cultural economy": the exchange that takes place between the archive of cultural values and the profane space outside this archive. He argues that innovation is an act of negative adherence to tradition.Groys proceeds from an extremely broad definition of the economy as an exchange of values and believes that the creation of new works of art is a dialectical act of interrupting/maintaining one or another historical form of production and exchange.

Negative adherence to tradition transfers the ordinary from the plane of everyday life into a cultural context, thereby changing the disposition of the old and the new.